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Every month, Brand Academy organizes an Executive Briefing on our newest or more successful products and services, in the form of an exquisite Tea Party.
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BRAND CONSULTANCY |
“In the 21st century, branding will ultimately be the only unique differentiator between companies. Brand equity is now a key asset.”
Fortune Magazine |
Every company dreams of having a brand that is cherished by consumers worldwide. A brand that breaks through the barriers
of language, culture, race, religion. A brand that encapsulates a profound meaning, a brand that transcends the product it labels.
Such magnificent goals call for a smart, integrated approach to the entire branding process, from in-depth assessment to stunning
communication, walking through thought-provoking strategy and wise management.
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Registrations for the 2008-2009 BMOS session are starting on August 1.
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| BRAND ASSESSMENT |
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| Whether conscious or not, your brand has a very clear position in the stakeholders' mind, whether we talk about employees, customers, business partners, industry experts, investors, analysts or media. |
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| BRAND STRATEGY |
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| At the beginning, you need a great name to represent you. It has to be attractive, provocative and conceptual. Then, you need a strong basis for it to grow: a clear mission, an inspiring vision and a set of core principles to be guided by. |
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| BRAND MANAGEMENT |
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| Having many aspects, such as consistency and clarity, resource management (including people) and the creation of customized brand metrics, the process of managing a brand is one of the most complex aspect of a business. |
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| BRAND COMMUNICATION |
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| Think of your brand as a person: it has character, temperament, personality, spirit and moral fiber. It is a being that lives in the consumer's mind and it takes a lot of attention. |
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| BRAND PROTECTION |
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| Forbidding other firms from using a registered brand name, logo or any other visual or verbal symbol is no easy job. Our brand protection services effectively advises you on brand protection and related legal issues. |
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Brand Assessment