Business Issue
Global Vision is a property development and strategic investment company. Established in 2004, by a group of highly experienced experts, with 20-year+ experience in the field of property development and property management, Global Vision designs, delivers and supports property infrastructure for private and institutional investors in Romania.
Following an organizational restructuring and a refinement of the service portfolio, Global Vision was faced with the challenge of repositioning its brand so that it becomes relevant to the new target markets the company approached.
Brand Academy Response
Brought in to perform a repositioning of the brand, Brand Academy focused at the beginning on the visual identity of the company. After identifying all possible avenues for the brand's identity and refining the chosen one, we developed the communication standards and all related elements, from brand rethoric to core messaging, from company literature to website and livery components.
Business Result
In a very short period of time, Global Vision has become a recognized name on the property development market, with project adding up to 40+ mil. EUR.