Forbidding other firms from using a registered brand name, logo or any other visual or verbal symbol is not an easy job.

Firstly, because there is no single international institution that guarantees that, if a company registers a name and/ or a visual with them, that particular name/ visual will be protected worldwide. The brand owner must do that on every single market it operates in and, even more difficult, on every single market it assumes will operate some day. There are countless examples of firms protecting a certain brand they DO NOT own on international markets, even worldwide renowned brands (see Vodafone's care in Romania).

Secondly, because the brand protection activity refers to many different aspects, such as name, tagline(s), logo, graphic symbols, web domains and many others. Even if you come up with a great name and an outstanding visual, there are chances you won't be able to register all of its components because some other market player uses them.

Thirdly, because in many brand protection regulatory systems, such as the Romanian one, the name and the slogan are strongly linked. You may be surprised to hear that a certain name registration might be denied while, if filed together with the slogan, it might be awarded.

Fourthly, because the legal protection of a brand is just the tip of the iceberg. After legally protecting a brand, you must continuously work at preserving it from illegal associations, affiliations, piracy or any other illegal attempts of transferring brand equity from your brand to others.

Our brand protection services cover all of the above-mentioned aspects and effectively advises you on brand protection and related legal issues, through: